Privacy policy
PERSONAL INFORMATION WE COLLECT FROM YOU
When you visit the Site, we automatically collect certain information you provide directly to us. This happens when you do things such as open an account, place an order, sign up to receive emails, have cookies enabled, or interact on social media. The information we collect includes:
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“Cookies” - data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
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“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
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“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
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Contact information, such as your name, email address, mailing address, and phone number;
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Account information, such as your username and password;
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Billing information, such as credit card details and billing address;
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Optional information you may choose to provide, such as your date of birth, gender, social handles, makeup and color preferences; and
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Any other information you choose to provide.
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
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Communicate with you;
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Screen our orders for potential risk or fraud; and
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When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site.
HOW WE SHARE YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/
We may share the information we collect:
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With service providers that perform services on our behalf, such as those that provide shipment and payment services, customer service, and marketing support;
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With select partners as a part of co-sponsored promotions;
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To comply with a legal or regulatory obligation, protect and defend our rights or property, protect the safety of our customers and website users or the public, and protect against legal liability;
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In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company;
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Between and among our current and future parents, subsidiaries, affiliates, and other companies under common control and ownership; and
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With your consent and at your direction.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
OPT-OUT PROCESS
You can opt out of targeted advertising by using the links below:
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Google Analytics: https://tools.google.com/dlpage/gaoptout
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Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You may unsubscribe from our promotional emails at any time by following the instructions included in those emails. If you opt out of receiving such communications, note that we may continue to send you non-promotional emails (such as order confirmation emails or emails about changes to our legal terms).
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
RESTRICTING COOKIES
Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.
MINORS
Our Services are not designed for children and do not knowingly collect personal data from children. If you have reason to believe that a child has provided personal data to us, please contact us, and we will endeavor to delete that information from our databases.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at kmguggenheim@gmail.com .